An address with the urban edge. Inspired by the exciting and intoxicating ‘urban’ fabric of Surry Hills, our creative combines vivid patterns and textures with clean typography to deliver a one-of-a-kind asset. The simplicity of layouts allowed for easily accessible information, large scale photography accentuated the distinguishing features of the asset, and dynamic textures mirror the creative fabric of the local surrounds. A concept that showcases an inspiring asset on the fringe of the CBD, positioning it at the edge for future success.