A concept inspired by wellbeing, cultural and social invigoration in a contemporary workplace. A geometric interlocking leaf shape forms the basis for the brand identity and logo – 475 sitting in the heart of the two leaves overlapping – a central oasis for work and play. Brand motifs using the leaf shape are playfully positioned to express key brand benefits and icons that create a feeling of work and play at 475 Victoria Avenue, Chatswood. Hand drawn textures that reflect the surrounding green space, provide a sanctuary of warmth and sustainability to do your best work. The brand language is all about thriving and bringing energy and life to the workplace. Colour palette is fresh, uplifting and vibrant. It’s a concept human-focused for wellness and diversity.