A dynamic concept that positions Lang’s Corner and the city of Wollongong as the next place to call work and home. Our contemporary logo form is simple, structural and instantly recognisable, referencing both ‘L’ for Langs and its prime corner location. This L shape element is repeated throughout the identity as a set of frames and a series of simple but bold patterns to beautifully frame the assets positioning statements. The brand language inspires re-thinking the way people live and work in the modern day and the city of Wollongong itself as a desirable CBD. The colour palette is bold, vibrant and engaging.